With a background in performance sportswear design, psychology in design, and sustainable design, combined with strategic training in integrated innovation, I bring a rare blend of technical expertise and strategic thinking to product development. My work spans digital fitness platforms at Lululemon, athletic programming expansion, and sustainable product development—always grounded in deep user research and circular design principles.

I believe the future of sportswear innovation requires understanding three dynamics: the environmental impact of what we create, the psychology of why people connect with products, and how evolving user landscapes demand new approaches to design. From adaptive athletics to multi-generational fitness to climate-conscious consumption, the athletic market is transforming. Product strategy must evolve with it.

Currently completing my Masters in Integrated Innovation at Carnegie Mellon, exploring how systems thinking and sustainable materials can transform athletic performance products.

Selected Impact: 30% faster time-to-market | 42% resource reduction | 150+ customer interviews across athletic markets.