Smart Laundry Tower
Master’s Project | Integrated Innovation
“From Dirty to Dressed in 20 Minutes or Less”
Designing an AI-powered laundry system that replaces washers and dryers with parallel processing technology.
The Challenge
Traditional laundry is time-intensive, water-wasteful, and requires large load processing. How might we re-imagine laundry for modern, on-demand, sustainable lifestyles?
70% Faster than traditional
98% Less water
3x Parallel processing
$50B+ Market Opportunity
Understanding the Problem
Root Cause Analysis:
Why Laundry is Broken
Uncovering the fundamental design flaws in traditional laundry systems through research-driven enquiry.
The User Experience Reality
“We don’t always have full loads to wash. We have coffee-stained shirts before meetings, gym clothes after workouts, and gross kids’ outfits after trips to the playground..” Interviewee
Identifying Uncontested Space
The Blue Ocean Strategy Canvas maps Smart Laundry Tower against traditional appliances (Samsung, LG) and premium services across 10 competing factors. While incumbents optimize for batch capacity and dry cleaners excel at garment care, Smart Laundry Tower occupies uncontested market space: 20-minute wash-to-wear cycles with 98% less water in a counter-height form factor. The strategic insight: stop competing on capacity, start winning on speed and convenience.
Market Segmentation
The $50B+ market breaks into three behavioral segments: Early Adopters excited by sustainability and innovation (6-15M), Adapters prioritizing personal benefit over system change (15-50M), and cost-focused Reluctants requiring 2-4 years of market proof (1B+ global).
20 Min. Dirty to Dressed
What if laundry weren’t a 3-hour weekend chore but a 20-minute on-demand service? The Smart Laundry Tower combines AI fabric recognition, parallel processing across three drums, and integrated steam-to-press drying in a counter-height appliance that uses 98% less water than traditional washers.
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20 Minute Cycle Time
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3x Parallel Processing
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98% Less Water
The Iterative Process
01
Initial Concept: Vertical tower.
Specs: 60”H x 24”W, 3 drums stacked vertically.
Rationale: Maximize space efficiency through vertical stacking.
Issues: Too tall for most spaces, stability concerns, fights gravity, poor accessibility.
03
Breakthrough: Integrated Drying
Additions: Heat roller press + Vacuum extraction
Impact: True washer/dryer replacement, complete solution [wash + dry + press], Ready-to-wear output, 60% less energy than tumble dryers, and final height: 42” [still counter height]
Pivot: Horizontal Layout
New Specs: 36”H x 36”W x 20”D, drums side-by-side
Key Insights: Works with physics, counter height, natural top-loading, improved stability, and better accessibility.
Cons: Doesn’t offer original drying solution
02
Key Insight
“As someone new to the engineering process, the most valuable lesson I learned was when to pivot. I was reminded that great design means having the courage to abandon my first idea when evidence suggested a better path.”
Technical Architecture
AI Process Flow
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
The Pitch
The Service Plan
